NEW YORK – As crunch time approaches in the Texas and Ohio primaries, ascendant Democratic presidential contender Barack Obama has launched an aggressive local Web campaign.The effort represents the first major Web effort for a presidential candidate to incorporate video. Until now, with the exception of paid search ads, candidates have relied primarily on their own Web sites and free placement on social media outlets such as Facebook and YouTube to get their message across online.The Obama Web campaign, placed by Centro on 26 local TV, radio and newspaper Web sites in Ohio and Texas, features a Sliding Billboard at the top of the Web page with a 30-second video embedded in the expandable unit. Depending on the site, the ad plays different video ads.Some of the media sites that are carrying the ads include Belo’s The Dallas Morning News and its ABC affiliate, WFAA-TV; Ohio.com; and The Houston Chronicle (www.chron.com). The buy also includes radio and TV stations that are part of the WorldNow Ohio and Texas Networks.In addition, the Illinois Senator initiated a buy earlier this week with online video ad network Broadband Enterprises to run 30-second spots on various local TV, radio and newspaper Web sites, including the Clear Channel stations WKOI in San Antonio and WKRC in Cincinnati. The buy, which is said to be in the five-figure dollar range, also includes geo-targeted inventory on several national sites represented by Broadband EnterprisesAccording to Broadband Enterprises, to date none of the candidates have spent any dollars on their network, including Sen. Hillary Clinton.
With a projected victory Tuesday in Wisconsin, Sen. Barack Obama is poised for 10 straight victories with the Illinois senator favored in Hawaii’s Democratic caucus, the state where Obama was born. The victory in Wisconsin puts Sen. Hillary Clinton in a must win position heading into contests in Ohio and Texas on March 4.
In Wisconsin, Obama has 56 percent of the vote to Clinton’s 43 percent, with 4 percent of precincts reporting.
Like a week ago in Maryland and Virginia, exit polls out of Wisconsin show Obama making serious inroads into Hillary Clinton’s base – female voters and white voters. READ MORE
On the Republican side, Sen. John McCain is the projected winner in Wisconsin. The McCain campaign is hoping that decsive wins Tuesday in Wisconsin and Washington state will knock Huckabee out of the race for the Republican nomination.
Romney Wins Michigan Primary
In what amounted to a must win for his presidential campaign, former Massachusetts Gov. Mitt Romney is the projected winner of tonight’s Michigan presidential primary. With 11 percent of precincts reporting, Romney has 37 percent of the vote; McCain, 31 percent. Last week, Romney pulled his resources out of South Carolina and Florida to focus solely on the state where his father was once governor — a strategy that appears to have paid off. READ MORE
On the Democratic side, Sen. Hillary Clinton’s name was the only one on the Michigan ballot among the top three Democratic contendors. Sen. Barack Obama and former Sen. John Edwards removed their names from the ballot after the DNC revoked the state’s delegates to the national convention for moving the state’s primary to Jan. 15 in violation of DNC rules.
With 12 percent of precincts reporting, Clinton has 61 percent of the vote; uncommited 34 percent. READ MORE
Sen. Hillary Clinton tonight was declared the winner of the New Hampshire Democratic primary, ensuring the continuation of a tight two-way race between Clinton and Sen. Barack Obama, who won the Iowa caucuses.
With 71 percent of precincts reporting, Clinton has 40 percent of the vote; Obama, 36 percent.
“It looks like a heavy turnout among women, particularly older women may have really helped [Clinton],” said pollster John Zogby. “And it looks like the emotion she showed yesterday may have helped her too, especially with women.”
Exit polls suggest as many as 18 percent of Democratic voters did not decide on a candidate until today — a significantly higher percentage than usual, Zogby said.
Check www.campaignsandelections.com later for full analysis and results.
With most precincts reporting, former Arkansas governor Mike Huckabee is projected to defeat his nearest rival former Massachusetts governor Mitt Romney by 11 percent in the Iowa Republican caucus. On the Democratic side, Sen. Barack Obama of Illinois leads former Sen. John Edwards of North Carolina and Sen. Hillary Clinton of New York by 7 percent.
Check www.campaignsandelections.com for full analysis and results.