SEIU Launches Largest Field Campaign In Union’s History For 2012 Election

SEIU Members and Volunteers Will Target Communities of Color, Working Families and Union Households to Win Presidential and Down-Ballot Races
Stern & Burger join union members in ABA march
Stern & Burger join union members in ABA march (Photo credit: SEIU International)
Washington, DC–(ENEWSPF)–June 19, 2012.  The Service Employee’s International Union (SEIU), the nation’s fastest growing union with 2.1 million members, today is launching the largest and most-targeted political field campaign in the union’s 91-year history to re-elect President Obama and win other key elections in eight battleground states.

The union will be targeting union and non-union members–with an emphasis on African American and Latino communities, younger voters, union households and other working people–on an unprecedented scale. By Election Day, the SEIU field campaign intends to connect with voters by making 13 million phone calls, knocking on more than 3 million doors and holding more than 1 million conversations across the country, with the majority of the work focused in Colorado, Florida, New Hampshire, Nevada, Ohio, Pennsylvania, Virginia and Wisconsin.

“Our boots-on-the-ground effort will be bold and targeted,” said Eliseo Medina, SEIU International Secretary Treasurer. “Far too much is at stake this election cycle. We are using our human and capital resources to stand by candidates who will stand up for working people and not return the country to failed policies of the past. We know our communities can make a difference when they go to the polls.”

The field campaign is part of SEIU’s broad political program, which includes aggressive paid and volunteer GOTV efforts; large-scale civic engagement initiatives with community partners in the African American and Latino communities; major paid media campaigns; and coordinated voter education and voter protection programs to inform people of their rights. The political program’s goal is to elect candidates who support working people and the 99% agenda: create good jobs here at home, rebuild an economy where everyone pays their fair share, invest in healthcare and other services for those in need and create a fair pathway to citizenship for every immigrant worker.

The launch of the SEIU field program comes on the heels of a joint SEIU/Priorities USA Action $4 million Spanish-language TV and radio ad campaign in Colorado, Florida and Nevada. An ad released yesterday as part of that campaign features Mitt Romney‘s hostile immigrant rhetoric while a round of ads released last week highlights Latinos’ reactions to Romney’s own words on jobs and other key issues.

To view ads launched Monday, visit: http://action.seiu.org/page/content/06152012/
To view ads launched last week, visit: http://action.seiu.org/page/content/06092012/

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Author: Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.

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