SEIU Members and Volunteers Will Target Communities of Color, Working Families and Union Households to Win Presidential and Down-Ballot Races
–(ENEWSPF)–June 19, 2012. The Service Employee’s International Union (SEIU), the nation’s fastest growing union with 2.1 million members, today is launching the largest and most-targeted political field campaign in the union’s 91-year history to re-elect President Obama
and win other key elections in eight battleground states.
The union will be targeting union and non-union members–with an emphasis on African American and Latino communities, younger voters, union households and other working people–on an unprecedented scale. By Election Day, the SEIU field campaign intends to connect with voters by making 13 million phone calls, knocking on more than 3 million doors and holding more than 1 million conversations across the country, with the majority of the work focused in Colorado, Florida, New Hampshire, Nevada, Ohio, Pennsylvania, Virginia and Wisconsin.
“Our boots-on-the-ground effort will be bold and targeted,” said Eliseo Medina, SEIU International Secretary Treasurer. “Far too much is at stake this election cycle. We are using our human and capital resources to stand by candidates who will stand up for working people and not return the country to failed policies of the past. We know our communities can make a difference when they go to the polls.”
The field campaign is part of SEIU’s broad political program, which includes aggressive paid and volunteer GOTV
efforts; large-scale civic engagement initiatives with community partners in the African American and Latino communities; major paid media campaigns; and coordinated voter education and voter protection programs to inform people of their rights. The political program’s goal is to elect candidates who support working people and the 99% agenda: create good jobs here at home, rebuild an economy where everyone pays their fair share, invest in healthcare and other services for those in need and create a fair pathway to citizenship for every immigrant worker.
The launch of the SEIU field program comes on the heels of a joint SEIU/Priorities USA Action $4 million Spanish-language TV and radio ad campaign in Colorado, Florida and Nevada. An ad released yesterday as part of that campaign features Mitt Romney‘s hostile immigrant rhetoric while a round of ads released last week highlights Latinos’ reactions to Romney’s own words on jobs and other key issues.