3rd District Independent States Case

By: Paul Giblin, East Valley Tribune

Congressional candidate Annie Loyd largely laid out her political agenda 18 months ago when she founded the online magazine One Planet. The e-zine, which calls itself a “social entrepreneur publican,” serves as a forum on topics that includes the arts, education, economics, water policy, justice, energy and more.“We’ve had such a focus on what the problems are, but very little focus on what good solutions are. And that’s why we created it,” said Loyd, who serves as co-publisher.

This month’s cover story: “Gratitude: Maintaining Moments of High Resolve.”Her political campaign is built upon similar principles. Loyd, a 43-year-old Phoenix resident, is running as an independent in Arizona’s 3rd Congressional District. Republican incumbent John Shadegg and Democratic challenger Bob Lord also seek the U.S. House seat.Loyd said she plans a serious campaign in the urban district that takes in central and north Phoenix, plus Paradise Valley, Cave Creek and Carefree. She formally launched her campaign with a rally at Paradise Valley Park in Phoenix last weekend, but she essentially has been on the campaign trail meeting and greeting voters since February.Shadegg and Lord may spend more than she will during the next 12 months, but she promises she’ll campaign harder. She said she has a core committee of 30 volunteers and a broader network of 300 volunteers already in place.“Nothing seems insurmountable to me,” said Loyd. “It’s not that I’m not realistic, and it’s not that I’m not pragmatic.

There’s an old saying that says you don’t know what’s possible unless you reach for what is seemingly impossible.” The idea of voters electing an independent candidate to a major office seems more possible all the time.Voter registration records compiled by the Arizona Secretary of State’s Office show that independents comprised 27 percent of all voters in the district on Sept. 30.That marked a 1 percentage point increase for independents, and conversely, a 1 percentage point drop among Republicans since June 30.Independent voters are engaged with their communities, but they’re fed up with the current state of politics, Loyd said. She plans to reach out to independents, at school board meetings, charitable events, cultural actives and youth sports events.“From the two-party system, the political spin has been independents don’t care, that they’re not active, that they’re not affiliated because they don’t want to make a commitment.

That’s not what they’re saying at all. They’re saying, ‘Neither party represents fully what I believe.’”The very fact that voters are ditching the established parties to re-register as independents illustrates that they care deeply about politics, she said.Loyd’s primary goal is bridging the partisanship among sitting elected officials. Republicans and Democrats alike, she said, are at fault for creating gridlock that has stalled progress on any number of national issues ranging from education to Iraq, immigration, health care and taxes.“It’s not what you typically hear from political consultants. ‘It’s taxes. It’s the war.’ All of those issues are of concern, but No. 1 on people’s minds is how ugly politics has become,” she said.She plans to take what she calls a “transpartisan” approach — and she has experience in that realm. She has worked on both sides of the aisle for years.In addition to working in the public and mental health arenas mostly in California, and running a design/build residential construction firm in Arizona, she has served as a volunteer, paid consultant and staff member for more than 20 years in local, state and national campaigns for both Democratic and Republican candidates.Now, she said, it’s time for a fresh perspective.

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Author: Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.

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